As artificial intelligence becomes increasingly embedded in the way professionals manage their careers, its appeal is understandable: speed, efficiency, and polished output. Yet for General Counsel and senior in-house counsel, a compelling executive narrative depends on something harder to automate. It must convey how a leader thinks, the impact they have made, and what distinguishes their career from that of their peers.

In this webinar, John Gilmore, Max Gelernter, and Katie Kristy of BarkerGilmore join Wendi Weiner, Founder of The Writing Guru, for a timely discussion on the role AI should, and should not, play in shaping an executive legal brand. Drawing on perspectives from legal executive search and executive career positioning, the panel will share what recruiters are seeing amid the influx of AI-generated resumes and why polished but generic content can work against even highly accomplished candidates.

The conversation will examine how recruiters read legal resumes and what helps them quickly understand a candidate’s career trajectory and value. It will also explore a fundamental limitation of AI: it does not know the experiences that make a career distinctive. The transactions you made, the problems you solved, and the moments when your judgment mattered can easily be lost in boilerplate language. Recruiters, meanwhile, are trying to build a compelling narrative around a candidate. The stronger and more specific the material they must work with, the better equipped they are to tell that story.

The panel will also address LinkedIn’s growing importance in executive visibility. Recruiters often review LinkedIn before making contact, so alignment with the resume is essential. At the same time, LinkedIn reaches a far broader audience and can create opportunities beyond active job searches. Participants will learn how to avoid inconsistencies and generic positioning that can weaken an otherwise strong executive brand.

Learning Objectives

Following the webinar, participants will be better prepared to:

• Understand how recruiters evaluate senior in-house counsel resumes and what they look for at the outset.
• Recognize where AI-generated content can dilute a candidate’s individual story and make an accomplished executive sound interchangeable.
• Communicate career impact in a way that gives recruiters a clear and compelling story to bring to the market.
• Align resume and LinkedIn positioning while recognizing the distinct roles each plays in an executive career strategy.
• Use AI as a starting point for brainstorming and organization without allowing it to become the author of their professional narrative.
• Conduct a career and brand audit, so their positioning is recruiter-ready before an opportunity arises.

For General Counsel and senior in-house counsel considering the next chapter of their careers, the session will offer a practical approach to using AI without losing the specificity and human perspective that make an executive story worth telling.

John Gilmore
Managing Partner — BarkerGilmore

Max Gelernter
Managing Director — BarkerGilmore

Katie Kristy
Managing Director — BarkerGilmore

Wendi Weiner
Founder — The Writing Guru